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Influencer Reyna Dunlap — otherwise known as The Nude Queen — was found dead at age 30 in a vacant Cleveland home.
Local Ohio outlet Cleve Scene confirmed the news of Dunlap’s death on Wednesday, January 22.
“This incident is believed to be an overdose,” a spokesperson for the Cleveland Police Department told Cleve Scene, noting that a final cause of death has yet to be shared. “Depending on that, we can determine what action we need to take.”
Dunlap’s mother, Karen Jones, later addressed the authorities’ early findings.
“They suspected that it was an overdose. I said my daughter has never used hard drugs, talk to anybody,” she said in an interview with Cleveland’s 19 News published on Thursday, January 23. “I will stake my life that the toxicology is going to come back that she did not have any hard drugs in her system.”
Courtesy of Chris O’Donnell/Instagram; Courtesy of Kyle Marisa Roth/Instagram The deaths of several online stars have shaken the TikTok community — and broken the hearts of fans — over the years. Taylor Rousseau Grigg died in October 2024 at the age of 25 after battling undisclosed medical issues. Her husband, Cameron Grigg, announced her death […]
Jones told the publication that Dunlap was dressed in large clothing with her hair and nails done when the body was found. Her cell phone and ID were apparently missing. The family told 19 News that the Cuyahoga County Medical Examiner and Cleveland Police stated there were no obvious signs of trauma.
“She loved being the center of attention. She just wanted to be a positive or negative force in people’s lives. Reyna was also very controversial,” Jones said. “Reyna was kind, loving, and generous to a fault. She loved being around people and loved being the center of attention. She just wanted to be a positive or negative force in people’s lives.”
The internet personality had traveled from Maryland to Cleveland, presumably to appear on Zeus Network reality show Baddies Midwest. Her sister, Kira Dunlap, revealed Reyna’s death in a TikTok comment earlier this month.
“She’s dead unfortunately,” Kira wrote. “And I’m trying [to] get answers as to who she was with in Ohio.”
In subsequent TikTok videos, Kira has asked for help in uncovering Reyna’s whereabouts over the past month.
“Her body was found in Cleveland, Ohio, in an abandoned house on Francis Avenue,” Kira said. “Please let us know if you have seen her. I know that there is somebody out there that knows something about her.”
From filmmakers to artists, Hollywood lost several stars in 2025. News broke on January 4 that Aubrey Plaza’s husband, Jeff Baena, died one day earlier at the age of 47. Per medical examiner records viewed by Us Weekly, Baena died by suicide. “This is an unimaginable tragedy,” Plaza’s rep said in a statement to Us […]
Kira claimed that the Baddies Midwest series was “filming in clubs close to the locations where she was purchasing stuff.” Reyna was “following” the cast to try to get on the show, her sister said.
“I, in my heart, know that somebody was with her when she died and somebody left her,” Kira continued, begging for her sister’s death not to “get swept under the rug.”
Kira has since created a GoFundMe page to help raise money in the wake of her sister’s sudden death.
“Please help raise funds for my sister, Reyna Dunlap’s funeral and expenses as well as to hire a Private Investigator to investigate her death,” the website’s description reads. The fundraiser has a goal of $20,000, with more than $2,000 raised as of Friday, January 24.
“I can’t thank you [enough], everybody that is actively investigating this, sharing this, posting this, having this reach as many people. I think it’s by the grace of God that this has reached as many people as it has,” Kira said in another video earlier this week.
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