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NEW YORK CITY (WABC) — Macy’s unveiled new character balloons for the 98th Macy’s Thanksgiving Day parade.
Macy’s newest Parade character balloons will take center stage at the 98th Macy’s Thanksgiving Day Parade on Thursday, November 28.
Since their introduction to the lineup in 1927, character balloons have become some of the most highly anticipated elements of the iconic holiday tradition.
Each year Macy’s Studios welcomes new and beloved characters from entertainment and pop culture; in 2024, six new balloons will make their debut flights.
New featured balloons joining the line-up this year include Disney’s Minnie Mouse by The Walt Disney Company; Extraordinary NoorahTM & The Elf on the Shelf by The Lumistella Company; Gabby by Dreamworks Animation; Goku by Dragon Ball/Toei Animation; Marshall by Nickelodeon; and Spider-Man by Marvel.
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